I'm innately driven to improve the world around us in meaningful ways. 

My name is Sara Wells. I'm a digital product designer with unwavering commitment to users, clients, learning, and product quality. My passion is fueled by an insatiable curiosity, a fascination with human behavior and motivations, a deep sense of responsibility, and a desire to improve anything I can. I live to identify problems or opportunities and design their solutions—which I’ve done for over 15 years.

 
Homepage-Banner_4.png
 

Capabilities


Generative Research

  • User Interviews & Contextual Inquiry
  • Surveys, Card Sorts, etc.
  • Stakeholder Interviews & SME Research
  • Journey Maps, Blueprints

 

Evaluative Research

  • User Testing 
  • Feature Validation
  • Heuristic Analysis, Audit

Product Definition

  • Roadmapping
  • Adoption Strategy
  • Product Requirements
  • Design Pillars 

Content Design 

  • Information Architecture
  • Site Mapping
  • Content Models
  • Content Matrix

Interaction Design

  • System Diagrams, User Flows
  • Wireframes
  • Interaction Specs
  • Prototypes

Design Production & QA

  • Creative Reviews
  • Managing Design Bugs
  • Design Specs
 

Featured Projects


   

Rental Car Website

Detailed Design

detailed interaction design including wireframes, prototypes, and interaction notes

consumer website


  

Life Science Research Platform

Product Definition

user research, information architecture, conceptual wireframes

SaaS on web & mobile